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Aloftify.

Online business management

You didn't build this business to spend your week in your inbox.

I run the backend of online businesses for owners who have outgrown doing it all themselves. Wellness practices, course creators, coaches, agencies.

Not another pair of hands waiting for your list. Someone who takes the area off your plate and decides what the list should be.

Book a discovery call

Thirty minutes, and we'll both know whether this is a fit before either of us commits.

Worked with

Thriving Well Institute, Megan Gunnell
Wholistic Vitality by Dr. Christine Manukyan
New York City Psychotherapy Collective
Heal with Allison
Terry Mecklin, Learning Health and Wellness
The New York Stylist, Liz Teich
Manhattan Nutrition Clinic
mySLIM180
The Fitness Project
Zenfinite Life
Digiality Co
Rustic Beauty

Sound familiar

You already know the feeling.

  • It's 11am and you're still working through your inbox. You haven't started a single thing you actually planned to do today.
  • There's a message from someone who wants to work with you. It's four days old. You keep meaning to answer it.
  • Somebody asks where a project stands and you have to go look before you can answer.
  • You answer the same question from your team every few weeks, because the real answer only exists in your head.
  • You're paying for three tools that do roughly the same job, and you're not sure any of them is set up right.
  • Your last launch went fine, and you couldn't tell anyone which part of it worked.
  • You hired help, and now a good chunk of your week goes to telling that person what to do.
  • Taking a week off means writing everything down first, or coming back to a mess. So you don't take the week.

None of this is urgent enough to fix today. That's exactly why it's still here a year from now. And added up, it's the reason the business can't get bigger than you are.

If two or three of these landed, you're fine. If most of them did, it's worth a conversation.

Let's be honest

About what you've already tried.

There are three ways to get help with this. Here's the honest version of each one.

A virtual assistant

A VA is someone you give tasks to. Inbox, scheduling, posting, data entry. Good ones are worth every penny, and if you have a clear list of what needs doing, a VA is exactly who you want.

The trouble is the list. You have to know what's on it, and you have to keep saying so.

Someone in-house on payroll

An operations hire who owns how the business runs. For a lot of businesses that's the right answer eventually, and I'll tell you if I think you're there.

It's also a salary, benefits, a few months before they're useful, and handing something you spent years building to somebody you've met twice.

An online business manager

An OBM sits between those two. You don't hand over a list, you hand over an area, and somebody else works out what the list should be.

That's me. And I'll still do the hands-on work myself when that makes more sense than you hiring a second person for it.

What I take on

4 things that decide whether a business scales.

Your business can only get as big as the parts that don't depend on you remembering them. These are the four that usually still do.

Strategy and focus

Vision is the easy part.

You're good at the big picture. Most owners I work with are. What slips is turning it into something with dates on it, watching the few numbers that tell you whether it's working, and using what you already own before buying anything new.

Team and contractor management

You've hired help. Is it helping?

More hands should mean less work for you. When it doesn't, it's nearly always the same reason. Nobody owns the result, so every decision still finds its way back to you.

Launch and project management

The details that turn a five figure launch into a six figure one.

Somebody has to hold the timeline, chase the pieces that are late, and notice the broken link at nine at night. That person can't also be the one on camera.

A tech stack that fits your business and your budget

The right tools, not more tools.

You don't need two project management tools. Most people are paying for three things that do the same job, and nobody chose that, it just accumulated. Every extra tool is another login, another charge, and another thing that breaks at the worst possible moment.

How I work

What it's actually like to work with me.

You'll hear from me Friday

An email with what moved, what's next, and anything that needs you. You won't have to ask where things stand.

We agree the scope up front

In writing. It protects your budget more than it protects my time, and it means neither of us is guessing in month three.

You're not on calls with me all week

The work happens while you're doing something else. I'll ask for a call when something genuinely needs one, which isn't often.

I answer within a day

Usually sooner. Though the part you'll notice more is the things I catch before you've thought to ask about them.

In their words

What clients have said.

Tayla swooped in last minute to help me crush a new campaign launch. It was our first time working together, and she took the reins to whip up multiple social media assets and a landing page. Her turnaround time and communication during the process were absolutely stellar. I am already looking forward to working with her again!
Lindsey
Lindsey The Fitness Project
The results were astonishing, with a staggering 200% surge in engagement from their well-crafted content tailored to appeal to our target demographic. Their expertise, dedication, and comprehensive approach make them the ideal partner to propel your brand to new heights.
Brian Peterson
Brian Peterson Owner, National Enduro Promotions Group
They provided an extremely comprehensive strategy audit, including our different target audiences, how we should speak to them, and areas to focus on for tangible improvement. It's easy to get distracted when working on your online growth; Aloftify helped bring our focus back on what will bring desired results.
Taysia Dozier
Taysia Dozier Owner, Digiality Co
Tayla Capazo, founder of Aloftify

Who you'd be working with

I'm Tayla.

Before Aloftify I managed a health and wellness clinic in Omaha, while working in family medicine as a carotid ultrasound tech at the same time. Running a clinic taught me the thing I still build everything around: most of what keeps a business going happens behind the scenes, and far too much of it lives in one person's head.

I started Aloftify six years ago. These days my focus is OBM work, managing and strengthening the backend of your business, with hands-on support wherever it's actually needed.

Most of my clients are in wellness and healthcare, because that's the world I came from and I understand how much care goes into the work you do. You stay the expert. I build the structure around it.

Outside of work I'm usually outside with my husband and our two boys, at a show somewhere, or cooking.

Ready to get this off your plate, for real this time?

Book a call and let's work out whether I'm the right fit for where you are now.

Or email admin@aloftify.com